- Are the people who represent your company taking advantage of networking events?
- Do they know how to break into a conversation politely?
- What first impression are they leaving with others?
- What is their “elevator speech?”
Networking events can be a great resource, if used correctly.
This is an opportunity to meet new people and develop a relationship, either to gain their business or to connect with someone through them. A networking event, no matter if it is virtual or on location, is really a way to cold call someone in-person. Realize everyone at a networking event is there for the same purpose. How you approach the event, conduct yourself at the event, and your follow up will determine if you get the maximum benefit from attending.